3 hands holding up Mango, Watermelon, and Strawberry Guava seltzers in the sky

Wyld.

2025

Portland, OR

At Wyld, I get to blend creativity with strategy. Week-to-week, I’m storytelling for a social audience with a short attention span, and creating content for loyal, repeat customers to boost e-commerce revenue. Current workload includes creating content for 8+ social media channels and 5 newsletter channels.

  • Two hands passing a Raspberry Lime Seltzer between them

    01 D9 Sky Shoot | Fuji XT4, 23mm

  • Two hands holding up a blackberry lemon and raspberry lime seltzer.

    02 D9 Sky Shoot | Fuji XT4, 23mm

  • 3 Hands holding up Mango, Watermelon, and Strawberry Guava Seltzers in the sky.

    03 D9 Sky Shoot | Fuji XT4, 23mm

Wyld x TCA.

When Wyld joined The Conservation Alliance, I took a hike with CSR Manager Chris LoConti to break it down.

One Million Trees.

Wyld’s extensive VTO program + collaboration with Friends of Trees, explained by Sam Erman.

Top Social Posts

Links to top posts across all @wyld social media channels.

THROW2CAM Project

Vertical videos for the feed, with a quick hook to mine engagement.

Newsletter

5 newsletters: 2 for e-commerce, 3 for brand storytelling. What unites them all? Keeping people in the loop with content that feels fun, engaging, and worth opening.

A person against a black brick wall holding up the Wyld Impact Report 2024.

Impact Report Breakdown | EGC

Vertical videos for social feed, highlighting 2024 Impact Report through EGC, Employee-Generated Content.